Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Thomas StocksApril 25, 2015 Every year marketers will try to persuade companies that this year is the ‘year for video’, but the truth is, every year video has been around it has always been great to use for business. For example, videos can help advertise, promote, inform and engage users at every level, whether they … Continue reading Promote, Inform and Engage with Video Marketing
Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Adam Fridman December 26, 2014 Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at … Continue reading How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy?
By Matthew Peneycad, Published November 13, 2014 Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results. It’s not likely that I need to sell you on the … Continue reading Key Stats to Inform the Optimization of Mobile Video Consumption
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content … Continue reading How Content Curation Can Inform Content Marketing
