Tag Archives: Inform

The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers

The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers by Jessica Rich , John Villafranco , July 20, 2023 It’s not every day (especially these days) that Congress passes a new consumer protection law.  But last December, Congress did just that, passing the INFORM Consumers Act with strong bipartisan support. The … Continue reading The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions

How strict privacy laws can inform a marketer’s approach to email

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email

5 Key Trends to Inform Your 2018 Digital Marketing Strategy

Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy

Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute

by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute