The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers by Jessica Rich , John Villafranco , July 20, 2023 It’s not every day (especially these days) that Congress passes a new consumer protection law. But last December, Congress did just that, passing the INFORM Consumers Act with strong bipartisan support. The … Continue reading The INFORM Consumers Act – Brand New Rules For Online Marketplaces And Sellers
Tag Archives: Inform
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Susie Marino September 11, 2021 It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have … Continue reading PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Using SEO To Inform Your Website Content Strategy
Susan Friesen September 6, 2021 Isn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the … Continue reading Using SEO To Inform Your Website Content Strategy
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Sebastian Compagnucci on August 5, 2020 As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But … Continue reading How search data can inform larger online business decisions
How strict privacy laws can inform a marketer’s approach to email
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email
5 Key Trends to Inform Your 2018 Digital Marketing Strategy
Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy
Using Location Data To Inform Search
by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search
How to Use Social Listening to Inform Your Buyer Personas
by Lara Berendt December 26, 2015December 26, 2015 What if you could be a fly on the wall in a customer’s weekly strategy meeting as she talks through objectives and roadblocks with her team? Or imagine tagging along to happy hour with a group of your prospects and hearing them vent about their pain points … Continue reading How to Use Social Listening to Inform Your Buyer Personas
Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
3 Ways Keyword Research Can Inform Your Email Marketing Strategy
Dan ShewanAugust 9, 2015 It’s no secret that keyword research is vital to both SEO professionals and PPC advertisers — but what do keywords have to do with email marketing? You might think that keyword research is irrelevant to your email marketing campaigns, but on the contrary, it’s actually an excellent way to get insight … Continue reading 3 Ways Keyword Research Can Inform Your Email Marketing Strategy