Kelvin ClaveriaAugust 13, 2015 All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers with gifts (something that WestJet has mastered) or providing Zappos-like customer service, companies want to project a more customer-centric image. That’s because customer-centricity pays off: IBM’s 2013 study, The … Continue reading How To Keep Your Customers Happy [Infographic]
Loren BakerAugust 13, 2015 Ever wonder how much Homer Simpson would make at his job as a Nuclear Safety Inspector? What about the cost of gas and other expenses that Homer and the Simpsons would have living day to day in Springfield with 3 mouths to feed? And if the Simpsons live in Springfield… which … Continue reading The Cost of Being Homer Simpson (Infographic)
Bob HutchinsAugust 12, 2015 If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $ 5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting … Continue reading Mobile: Social Ads Leave Search Ads In The Dust
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Brian TaylorAugust 10, 2015 In your search for the perfect E-Commerce platform you might have stumbled upon numerous results. One of those results must have been Magento, which is currently the most popular platform in the US. If you haven’t, go check out the brief summary of what Magento has to offer. If you have, … Continue reading Why Magento is Ideal for E-Commerce [Infographic]
Jomer GregorioAugust 7, 2015 Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these technologies at considerably less cost. These marketers have realized that no matter how great or in-demand your products or services are, you will not generate any business if your websites and … Continue reading Effectively Reach Your Customers with Online Advertising [Infographic]
Tony AdragnaAugust 7, 2015 In your home, chances are there are several points people could enter your house from. These entry points include front doors, back doors, garage doors, windows, and so on. However, your guests probably enter your home from one point more times than all of the others combined. That’s how the homepage … Continue reading The Anatomy of a Great Homepage [Infographic]
Alice HeimanAugust 5, 2015 One out of three professionals worldwide are on LinkedIn. I’m not sure why the other two aren’t, because successful salespeople use LinkedIn. If you are successful without LinkedIn, consider how much more successful you could be if you were using it. According to The Ultimate Sales Guide to Crushing Your Quota, … Continue reading 8 Actions Successful People Take On LinkedIn [Infographic]
Venkatesh C.R.August 4, 2015 Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared to the use of just words. People are more likely to share a video than just a text. Why? Because videos are more appealing and given the fact that at this … Continue reading How Visual Content Drives Social Media Growth [Infographic]
Tanner HackneyJuly 31, 2015 There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic. Keywords Keywords determine when your … Continue reading Study up on the Essentials of PPC [Infographic]
