Jennifer Hanford — December 20, 2016 Follow @jennghanford— December 20, 2016 Does an employer’s online activity affect the type of talent they’re able to attract? How about their branding? Column Five collaborated with analytics-driven recruiting software company Jobvite to create an amazing infographic called, “The Law of Employee Attraction.” Their infographic provides information and statistics … Continue reading How to Tap Into the Law of Employee Attraction [Infographic]
Lauren Frye — December 17, 2016 — December 17, 2016 The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains — how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel … Continue reading How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]
Andrew Gazdecki — December 16, 2016 Follow @biznessapps— December 16, 2016 Sales can easily breed complacency if you are not careful—especially when you get into a routine and deal with primarily with a stable and regular client base. But the slightest shakeup in a company can send you scrambling to keep your clients. Here are … Continue reading 10 Empowering Stats Every Person In Sales Should Know [Infographic]
Nick Hedges — December 15, 2016 Follow @Nick_Hedges— December 15, 2016 The popular HBO series Game of Thrones has taken viewers by storm, quickly making its way to the top of the charts during its first season and beyond. Given the popularity of the show, we decided to take a look at some lessons that … Continue reading When You Play the Game of Sales You Either Win or Lose [Infographic]
Itamar Gero — December 15, 2016 Follow @ItamarGero— December 15, 2016 The rise of mobile usage brought a tremendous impact on user behavior, which, in turn, has an effect on the local search landscape. It’s not just about chasing links anymore; it’s about getting accurate NAP citations and driving more signals from business listings to … Continue reading 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days [Infographic]
Zac Johnson — December 14, 2016 Follow @zacjohnson— December 14, 2016 E-commerce and internet marketing have quickly changed the way products and services are bought and sold in the world today. In just the past decade, the number of individuals who are now buying online versus shopping in local retailers has drastically increased year over … Continue reading Top E-Commerce Trends to Keep and Eye On [Infographic]
Ben Tepfer — December 13, 2016 Follow @bentepfer— December 13, 2016 Brands that master cross-channel personalization now have the power to create consistent customer experiences and foster deeper “experience loyalty” with consumers. It’s imperative that all marketers overcome the barriers to cross- channel personalization and create the kinds of memorable experiences that keep customers coming … Continue reading How to Deliver Experiences That Strike a Chord [Infographic]
Louis Foong — December 12, 2016 Follow @thealeagroup— December 12, 2016 Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and … Continue reading Create A Killer Social Media Strategy [Infographic]
Bob Hutchins — December 8, 2016 Follow @Bobhutchins— December 8, 2016 Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one … Continue reading 11 Easy Ways You Can Improve Your Organic CTR [Infographic]
Louis Foong — December 7, 2016 Follow @thealeagroup— December 7, 2016 I wanted to talk about something a little different today – it’s an issue that almost every business has to deal with at some point or another and many businesses deal with on a regular basis. I want to talk about wasteful meetings. About … Continue reading 10 Productivity Hacks to Transform Any Business Meeting [Infographic]
