The rise of mobile usage brought a tremendous impact on user behavior, which, in turn, has an effect on the local search landscape. It’s not just about chasing links anymore; it’s about getting accurate NAP citations and driving more signals from business listings to get the top spots at Google’s 3-pack.
To help digital marketers dominate local search results, we’ve created this infographic on the 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days.
Day 1 – 3: Speeding Up Your Site and Making It Mobile-Friendly
Site speed and mobile-friendliness are important to provide the desired user experience for your visitors – especially with Google’s mantra to build for the users and the recent split of the mobile and desktop indexes.
Day 4 – 8: Writing Killer Content and Implementing the Right Schema Markup
With the changes in the local search landscape, how you present information is as important as the information itself. Creating quality content and implementing the right local schema markup will be your trump card when it comes to this aspect.
Day 9 – 11: Building and Optimizing Your Business Listings
Research shows that users are primarily looking for the address and location of a business when they do a local query. NAP inconsistency on directories and other online properties are also said to be one of the factors affecting local rankings. Claim as many business listings as you can, but make sure all the information on these listing sites are consistent and accurate.
Day 12 – 14: Solidifying Your Reputation through Reviews and Authoritative Links
Customer reviews and authoritative links do more than improve your visibility on local results – they build trust among users and credibility for your business. When you get customer reviews and links from authoritative sources or local institutions, you’re providing a vouch for your business.
Day 15 – 20: Leveraging Social Media
Social media and local SEO go hand in hand when you’re promoting brand awareness, especially if you want to dominate the battleground of the local results. Developing a social media strategy that complements your SEO is the key to drive more traffic to your website.
Our infographic will show what steps you need to take so you can achieve all these within 20 days.
Source: SEOReseller.comDigital & Social Articles on Business 2 Community