Tag Archives: Influencer

Measuring Influencer Marketing

Measuring Influencer Marketing by Roger Wu , August 23, 2017 The rise of social media has given everyone with an Internet connection the opportunity to stand on their own soapbox and discuss their business, their pastimes, their lives, thus leading to influencer marketing, a digital form of word-of-mouth marketing. It’s been challenging to figure out … Continue reading Measuring Influencer Marketing →

How to Calculate Your Influencer Marketing Budget

Influencer Marketing

Felicity Fromholz — August 24, 2017 — August 24, 2017 We’ve all seen the videos from influencers like Michelle Phan or Huda Kattan – and we all know that being featured in one of their vlogs can be a HUGE catalyst for the growth of a business. But, when it comes to working with influencers, … Continue reading How to Calculate Your Influencer Marketing Budget →

$50 or $500,000? How To Price An Influencer In 3 Simple Steps

Influencer Strategy

Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps →

Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!

Negotiation Skills

Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula! →

How To Do Influencer Marketing As a Small Business Owner

Influencer Marketing

Robert Katai — July 21, 2017 — July 21, 2017 Influencer marketing is a hot topic for everybody these days. Major businesses all over the world engage recognizable stars to help them promote their products. But what about the small business owners who don’t have the money to pay an agency to start an influencer … Continue reading How To Do Influencer Marketing As a Small Business Owner →

Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained

Social Media

Mona Hellenkemper — June 30, 2017 — June 30, 2017 No matter if you are a marketer or a content creator – everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media … Continue reading Media Values in Influencer Marketing – Earned, Owned and Paid Media Explained →

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Consumer Mamangement

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds →

Identifying The Ideal Influencer For Your Business

Influencer Strategy

Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business →

Instagram is Getting More Involved In Influencer Marketing

Instagram Marketing

Alex Ditty — June 16, 2017 Follow @seenmoment— June 16, 2017 How the new tools will impact your Instagram influencer marketing Instagram is once again making headlines in the influencer marketing industry with the announcement of new features to help brands and influencers execute and measure their paid partnerships on the platform. Instagram is considered … Continue reading Instagram is Getting More Involved In Influencer Marketing →

Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

Influencer Marketing

Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign! →