By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)
Michael Quoc — November 6, 2017 Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6.50 in revenue for every $ 1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and … Continue reading A Guide to Influencer Marketing for E-commerce Brands
Cam Secore — November 6, 2017 kulinetto / Pixabay Every B2C company needs some quality marketing to stay ahead in this highly competitive world. And marketing is not just the usual standard routine that has been in existence for years, with the advent of technology the way marketing is done has changed considerably. … Continue reading Why B2C Companies Should Invest in Influencer Marketing
Sahail Ashraf — October 24, 2017 Follow @BizGrowInsights — October 24, 2017 Everyone knows the value a brand can see when influencer marketing becomes integral to how they operate. Get the right people involved and you have the chance to pull together a marketing juggernaut, evangelists who work hard and come complete with their own … Continue reading How To Reward A Social Media Influencer
Liz Gottbrecht — October 18, 2017 Follow @https://twitter.com/lizgottbrecht — October 18, 2017 There’s no better time to unleash the power of influencers than Halloween. This year, the spook-tacular holiday is projected to have another record-setting season – with expected spend to reach $ 9.1 billion, up from $ 8.4 billion in 2016. This year, our … Continue reading Halloween Influencer Generated Content Report [Infographic]
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact
Bill Achola — October 15, 2017 Follow @billachola — October 15, 2017 The world of business is undergoing massive transformations. Being a business graduate, I was used to studying about companies that were big corporate giants. Our classes in marketing would be all about how these companies came up with clever innovative campaigns that were … Continue reading How to Use Data-Backed Influencer Marketing to Grow Your Startup Business
Niraj Ranjan — September 5, 2017 — September 5, 2017 Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of … Continue reading 7 Mistakes That Can Kill Your Influencer Relationships
Sahail Ashraf — August 31, 2017 Follow @BizGrowInsights — August 31, 2017 Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, … Continue reading How To Validate the True Value of an Instagram Influencer (and Avoid the Pods)
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a … Continue reading How To Leverage Influencer Outreach For Higher Rankings
