Sahail Ashraf — May 24, 2017 Follow @Talcontent— May 24, 2017 L’oreal doesn’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just … Continue reading The Rise Of The Everyday Social Media Influencer
Joseph Cole — May 12, 2017 Follow @joefcole— May 12, 2017 Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking … Continue reading 6 Tips for Spotting a Social Media Influencer
Jeff Bullas — May 10, 2017 — May 10, 2017 Catching an Uber can be a small science experiment in human behaviour. Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions. How long have you been driving for Uber? Then … Continue reading 10 Insider Tips On How To Become a Global Influencer
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history
Alex Ditty — March 15, 2017 Follow @seenmoment— March 15, 2017 How to build trust with your clients during program management This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust With Your Clients: Influencer Management
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver. Blaise Lucey on March 2, 2017 If you look at the social landscape of 2017, one word comes to mind before anything … Continue reading 3 steps to take your influencer marketing to the next level
Alex Ditty — March 1, 2017 Follow @seenmoment— March 1, 2017 How to build trust with your clients during influencer approval This post is the third in a series of posts educating our agency partners on how to establish and cultivate the trust with their clients that is necessary for a successful influencer marketing campaign. … Continue reading Building Trust with your Clients: Influencer Approval
By Nick Rojas February 28th, 2017| Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been … Continue reading 5 Steps To An Influencer Marketing Strategy
Steven Tulman — February 27, 2017 Follow @StevenTulman— February 27, 2017 Calculating ROI for Influencer Marketing – www.socialpulsemarketing.com Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer. Influencer marketing, when planned out and executed … Continue reading The ROI of Influencer Marketing
Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
