Tag Archives: Increased

SMBs increased exposure from remote work requires a different data security approach

Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach →

How to A/B Test Your Marketing Ads For Increased Conversions

A/B Testing Process

Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions →

Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads

Instagram Advertisement

Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads →

Recent funding news indicates increased need for data compliance management

Compliance

The digital compliance industry is growing as organizations prioritize data privacy. Jennifer Cannon on July 12, 2019 The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into effect in less than six months — data privacy compliance has become a … Continue reading Recent funding news indicates increased need for data compliance management →

Google Just Increased The Length Of Your Brand’s Search Result Snippets

Google Tools

Chris Harper — January 11, 2018 Follow @MProDaily — January 11, 2018 Google has confirmed that it has officially changed the way it displays snippets in its search result pages. A snippet is that sentence or two below the URL in an organic search result – typically the description of the site – that helps … Continue reading Google Just Increased The Length Of Your Brand’s Search Result Snippets →

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

Online Sales

Tracey Wallace — July 19, 2017 Follow @tracewall — July 19, 2017 For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. And that’s leaving massive amounts of revenue on the table for those businesses who do look to eBay for expansion. After all, … Continue reading How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay →

How to Get Your Customer Success Budget Increased

Budgeting

Irit Eizips — April 14, 2017 — April 14, 2017 To scale, one needs a bigger budget. You might need additional funds to purchase a Customer Success Operations system to automate playbooks and avoid unnecessary manual work. You might need additional funds approved to hire additional Customer Success managers. Additional team members will help keep … Continue reading How to Get Your Customer Success Budget Increased →

Network Your Way to Increased SEO

Search Engine Optimization

Thea Partridge — February 1, 2017 — February 1, 2017 For those of you who are uninitiated in the dark art of SEO, it’s a multifaceted area of the digital marketing arena, but for the purposes of this blog I’ll be specifically focusing on link building; the lifeblood of SEO. Even the shiniest of lovely … Continue reading Network Your Way to Increased SEO →

How We Increased Conversions By 130% With Iterative Testing

Conversion Optimization

By Nadiia Gryshchenko January 20th, 2017 Increasing conversions is one of the most common challenges digital marketing agencies have to deal with. In this how-to article, we will provide you with tried and proven hints on how to considerably raise the number of goal achievements per visitor. To put it simple, we offer doing iterative testing … Continue reading How We Increased Conversions By 130% With Iterative Testing →

Employee Self-Service Portals: How To Generate Cost Savings & Increased Productivity

Productivity

Mike McMinn — January 15, 2017 Follow @MyHubIntranet— January 15, 2017 Most of us already utilize self-service portals every day without giving it a second thought: think online banking, flight and travel reservations or booking tickets to concert and shows. It’s no wonder then that employee self-service is an increasing trend seen in many organizations. … Continue reading Employee Self-Service Portals: How To Generate Cost Savings & Increased Productivity →