Tag Archives: Improve

4 Ways to Improve Your Next Email Campaign

Syed Balkhi November 25, 2021 Email marketing is one of the oldest and most powerful digital marketing strategies of all time. Believe it or not, the first marketing emails were sent out in 1978 by Gary Thuerk. Things have changed in ways that were unimaginable at the time. Now, email marketing has an average return … Continue reading 4 Ways to Improve Your Next Email Campaign →

5 ways marketers can improve customer experiences with personalization

Customer Experience

Personalized CX can help marketers unify customer journeys. Corey Patterson on November 19, 2021 One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX … Continue reading 5 ways marketers can improve customer experiences with personalization →

Improve customer experience and hit marketing goals by mapping out the customer journey

Customer Experience

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey →

5 ways to improve organic SEO with customer reviews

SEO Education

Learn how online referrals can boost your site ranking. Trustpilot on November 17, 2021 Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone … Continue reading 5 ways to improve organic SEO with customer reviews →

Landing Pages 101: Improve Your Conversions With These 5 Tips

Website Landing Pages

Dave Kosmayer November 19, 2021 So… What is a landing page? A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page. Your landing page should always be the … Continue reading Landing Pages 101: Improve Your Conversions With These 5 Tips →

PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022

SEO Tools

Meshur Ahir November 16, 2021 Are you running your store without optimizing it for search engines? If yes, then you’re not alone. A lot of them are. It is true that many people don’t perform SEO activities for their PrestaShop store and then later, they fail to meet their objectives. PrestaShop is a highly popular … Continue reading PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022 →

B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year

B2B B2C Trends

Young Entrepreneur Council November 11, 2021 The end of the year is traditionally a time of purposeful thought and self-reflection — even for businesses. For those B2C businesses looking to improve their efforts in the coming new year, reflecting on what went well and what didn’t during 2021 is a good place to start. For … Continue reading B2C Businesses: 8 Things to Reflect on in Q4 to Help You Improve Next Year →

Think search-first to improve business outcomes

Business Improvement

Better SEO means better experience and can lead to higher sales and loyalty. Chris Wood on November 1, 2021 “Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “Thus, the connection … Continue reading Think search-first to improve business outcomes →

How publishers can implement a CDP to improve customer experience and support e-commerce

Customer Experience

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce →