Emily Standley October 6, 2021 Take advantage of the huge benefits of email marketing to expand your business and increase sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing strategy can be one of the most effective ways to … Continue reading 4 Ways to Improve Your Mass Email Marketing Strategy
For starters, your whole marketing team should be on the same page when it comes to site search. Corey Patterson on October 4, 2021 Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site … Continue reading 5 ways to improve onsite search
Kristen Herhold October 2, 2021 Since March 2020, many of us have been working from home. Along the way, we’ve worn many hats: parent, teacher, counselor, cheerleader — in addition to professional. Now, many of us are heading back to the office. After carrying so much responsibility, returning to the office should seem like a … Continue reading How to Improve Mental Health When Returning to the Office
Derek Cosgrove October 2, 2021 One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. … Continue reading The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
Without clean data, marketers will have a hard time generating quality leads. Corey Patterson on September 24, 2021 Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study … Continue reading How to improve marketing ROI with clean data
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. Corey Patterson on September 22, 2021 Souce: Pega No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. … Continue reading Does ‘always-on’ marketing improve customer experiences?
A practical technique to build collaborative team processes on a foundation of customer-centricity. Stacey Ackerman on August 30, 2021 For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a … Continue reading Writing customer stories to improve team collaboration
Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning
