Hellen OtiJuly 29, 2015 Once upon a time, I had a very scary adventure on Google. Yes, I did the ultimate Google blunder—I started searching for a diagnosis to a small rash that I saw on my arm. Turns out it was nothing really more than a mere allergic reaction, but before I got to … Continue reading 3 Easy Google Search Hacks to Improve Your Google Results
Rachel MartinezJuly 28, 2015 If you’re looking to improve sales, start by asking why your prospects said no. Most sales representatives are familiar with rejection. It’s in the job description, right? No matter how charming and persuasive you are on the phone, some people will still tell you they’re not interested. In fact, the average … Continue reading How to Improve Sales & Learn From Rejection [Infographic]
Francis TrappJuly 24, 2015 Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing improves campaign reach by allowing marketers to target niche consumer groups with native ad … Continue reading 5 Ways to Improve Your Influencer Marketing
Sarah GreesonbachJuly 24, 2015 Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive traffic to your products and services. Information is power, especially when it comes to brainstorming ideas for improving your website … Continue reading How to Discover and Improve Your Website Rank
ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools
Donato DiorioJuly 21, 2015 Today, many businesses hold their data in their CRM. CRM could be just as easily replaced with the word “database,” “marketing automation system,” data silo,” – you pick the term. CRM is the repository, in a recent interview by Syncsort, as part of their Expert Interview program, I had the chance … Continue reading The Hands-On Strategies to Improve Data Quality
Andrew GazdeckiJuly 19, 2015 A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around … Continue reading How to Utilize Social Media to Improve Sales
ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns
Mandy EdwardsJuly 16, 2015 If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into … Continue reading 7 Easy Ideas To Improve Your Blog
Helen GeraghtyJuly 11, 2015 Are you losing customers because of something as simple as the colour of a button on your website, or the positioning of your text? Although you may not realise it, every decision that you make online is probably influenced to some degree by simple, ingrained, psychological factors that you’re not even … Continue reading How to Use Psychology to Improve Your Website’s Performance
