John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
Katy French — June 17, 2017 — June 17, 2017 Data visualization isn’t about displaying data; it’s about displaying data in a way that is easier to comprehend—that’s where the real value lies. If you want to actually “see” what we mean, take a look at this quick video: Unfortunately, a lot of people think … Continue reading 25 Tips to Instantly Improve Your Data Visualization Design
Amanda Clark — June 12, 2017 Follow @GrammarChicInc— June 12, 2017 Here’s a lesson from SEO 101: When Google makes announcements or recommendations, it’s always best to listen. Believe it or not, Google tries to help Web developers, marketers, and small business owners thrive in their SEO efforts, and that includes all aspects, ranging from … Continue reading Why Should You Improve Your Meta Descriptions? Because Google Says So.
Michael Chibuzor — June 6, 2017 Follow @mikecoder— June 6, 2017 Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will … Continue reading 2 Powerful Google Analytics Metrics That Can Improve Your Search Rankings
Laura Cole — June 5, 2017 — June 5, 2017 If content is king in the modern age, then copy is surely the kingmaker? This is reflected by the fact that 75% of brands will invest more in their content marketing programs this year, with significant investment being made in unique, custom content that offers … Continue reading How to Improve the Quality of Your Blog Content
Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017 Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience
Andy Beohar — June 1, 2017 Follow @sevenatomsbuzz— June 1, 2017 Google AdWords is an incredibly powerful tool that can help build brand awareness and maximize sales potential. But, when you’re unable to achieve these results, it’s extremely frustrating. There are a number of factors that could be contributing to your underperforming campaigns. In this … Continue reading Google Adwords Management: Top 7 Ways to Improve Performance
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
Neil Wood-Mitchell — May 23, 2017 Follow @ThreeMotionUK— May 23, 2017 When Video Goes Bad In 1928 When Otto Frederick Rohwedder of Davenport invented sliced bread, people thought this was a pretty big deal. A few years passed and then in 1976, JVC won our hearts with VHS. The internet arrived in 1989, and blinded … Continue reading 10 Ways to Improve Your In-House Video
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Mona Elesseily on May 19, 2017 Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and … Continue reading 5 strategies to improve your ad copy
