Liz Kislik — February 21, 2018 Follow @lizkislik — February 21, 2018 Some leaders believe they can size up employees and their work styles — even people who don’t report to them — based on how the employees look or seem. These leaders make assumptions along the lines of “This is how that person is,” … Continue reading How to Look Beyond Your First Impressions of Employees
Grant Thomas — March 22, 2017 Follow @gsthomas22— March 22, 2017 As growth marketing experts, we are consistently asked this simple question: How do I get more customers? It’s a broad question that can be answered in a variety of ways, however, we see one key area of focus that can help any type of … Continue reading Why First Impressions Matter – 84% of Marketing Conversions Occur During the First Visit
Brian Zuercher — January 26, 2017 Follow @bzuerche— January 26, 2017 Building trust with your audience What do you remember about the last piece of advertising you saw? Do you even remember it? Do you know how many millions of impressions it earned? Most advertising doesn’t inform, let alone impress, anyone. Maybe we should rethink … Continue reading Making an Impression Not Impressions
Graham Jones — December 28, 2016 Follow @grahamjones— December 28, 2016 To one degree or another, everyone is concerned about what other people think of them. Of course, some people care less than others, whereas a proportion of individuals are focused entirely on what others think about them. But we all sit on this “spectrum” … Continue reading Online Impressions Depend on What You Do Not Say
Jason Quintal — November 30, 2016 — November 30, 2016 In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base … Continue reading Optimizing Tweets for Impressions & Engagement
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions. Lewis Gersh on August 19, 2016 Imagine this, digital marketers: Instead of distributing virtual ads anonymously in cyberspace, you have to pass out flyers … Continue reading 5 ways digital marketers can make healthier impressions
Larry Kim, 2016 Jun 27 What you’re unintentionally telling people about yourself might shock you. I shared an infographic recently that has really had me thinking about the impressions we make on others. Have you ever gotten the cold shoulder and wondered might you might have done to deserve it? Or been passed over for … Continue reading How To Manage First Impressions
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
by Rob Petersen February 25, 2016February 25, 2016 Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to … Continue reading Why 34 Clear Facts on Viewable Impressions Matter
