Tag Archives: Impression

Why Websites With Search Make A First Impression

Why Websites With Search Make A First Impression by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2018 Websites may become an afterthought as bright shiny technology overshadows what some may consider this staple for brand and retailers. Consumers still care what a company’s website looks like and the features it offers. Think of the website … Continue reading Why Websites With Search Make A First Impression

How to Make the Right First Impression with Your Homepage Headline

Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline

Google AdSense updates impression metrics, but earnings should not be impacted

Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018   Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted

5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Bob Van Rossum — March 1, 2018 Follow @BobVR — March 1, 2018 Marketing headhunters know the job search process is no easy feat. And knowing that one single document could determine the next stop on your journey in becoming a marketing executive is a bit nerve-racking. The days when recruiters took their time to … Continue reading 5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017   Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign