Tag Archives: Impression

Google AdSense updates impression metrics, but earnings should not be impacted

Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018   Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted

5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Bob Van Rossum — March 1, 2018 Follow @BobVR — March 1, 2018 Marketing headhunters know the job search process is no easy feat. And knowing that one single document could determine the next stop on your journey in becoming a marketing executive is a bit nerve-racking. The days when recruiters took their time to … Continue reading 5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression

Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017   Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Study: Most Consumers Served No More Than One Viewable Impression During A Campaign by Tobi Elkin @tobielkin, March 29, 2017 The issues of transparency, trust, and brand safety — and, by extension, viewability — are now at the forefront for marketers. And research findings reveal that a majority of consumers — 70% to 85% — … Continue reading Study: Most Consumers Served No More Than One Viewable Impression During A Campaign

Website Planning for a Fantastic First Impression and Increased Engagement

by Teresa Slider April 4, 2016April 4, 2016 This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. We regularly interview leaders of successful professional services firms to learn about their … Continue reading Website Planning for a Fantastic First Impression and Increased Engagement

How To Make A Killer First Impression On Your Facebook Page

by Sahail Ashraf February 4, 2016 Follow @TalcontentFebruary 4, 2016 Facebook has been adored by brands for years now, and there is a good reason for this. It can bring in massive engagement and introduce your brand to new customers and clients. With Facebook being the incredibly huge, swaggering social media behemoth (but with a … Continue reading How To Make A Killer First Impression On Your Facebook Page