Sizzle videos are the hot new trend in video marketing, and rightly so.
Imagine sitting in a steak house. Every time a waiter brings in order on a cast-iron platter, people look up hoping that the food that’s making the beautiful sizzling sound is theirs.
That is precisely the function of sizzle videos – to turn heads.
They’re essentially promotional videos that rank high on the Schoville scale due to their energy, instant engagement, and long-lasting impact.
The idea is to leave your audience awestruck and compelled to act at the same time.
Here are some tips to turn up the heat with your sizzle videos.
5 best practices for creating a sizzle video
1. Define your goal
Without an objective, your sizzle video can quickly be reduced to a whole lot of noise.
While your sizzle video should be exciting and entertaining, it should also follow a narrative progression.
Whether your goal is to create brand awareness, generate engagement, or to entice action, the audience should know what to do after watching your video.
2. Use high-quality visuals
Because the goal is to create a significant impact, you need to use high-quality footage and images in your sizzle video.
Also, make sure that all your visual assets are of consistent quality. You don’t want one bad clip to leave a bitter taste throughout the video.
If you’re not able to produce your own visuals, you can always refer to scores of royalty-free platforms for ready-made images and video clips.
3. Choose the right music
Apart from the fast-paced visuals, music plays a huge role in amplifying the energy level of a sizzle video.
Choosing the right music that goes with your visual theme and your brand is the key.
It’s important to keep in mind that the audience is already processing a significant amount of information at a fast pace. So, try choosing a soundtrack with lyrics that don’t overpower your script.
Better yet choose a soundtrack with no lyrics at all, so the viewers have a clean mental palate to process the script.
There are plenty of online resources that provide high-quality royalty-free music.
4. Avoid over-stimulation
Sizzle videos are impactful because they pack heaps of stimulation into a small package.
However, the ‘Woah’ factor fizzles out if you stay on the screen longer than a minute.
The audiences either become over-stimulated or start to lose interest past that point.
Try to deliver your message quickly and leave the audience wanting more, so they have the urge to hit your call-to-action.
5. Consult the professionals
While it’s tempting to whip up a DIY promotional video, you need professional-level skills to create a sizzle video.
It takes meticulous production to create animations and transitions that are coherent with the music and the script.
And since in a sizzle video, a lot of clips and images are squeezed into shorter frames, creating a seamless flow becomes an even more precise job.
Get in touch with a video production agency to do the high-end work for you.
Promoting a sizzle video effectively
Your work doesn’t stop just after producing a sizzle video.
You need to get it in front of the right audience and maximize its reach.
Depending on your business and audiences’ needs, you can place a sizzle video on your website homepage, your social channels, and within an email.
We recently produced a sizzle top-of-the-funnel sizzle video for our business.
By placing it on our homepage, we witnessed an average watch-time of 69.1%. To us, that indicated increasing interest in our services.
We then repurposed our homepage sizzle video as a Facebook ad and recorded an average watch-time of 82.9%.
Overall, producing a sizzle video has been working great for us, and we’ve seen a significant increase in the number of leads. I couldn’t recommend it enough.
By viewing your sizzle video, your audiences should feel like they just ate their favorite spicy food. It’s an intense experience, but it satisfies their taste buds and makes them crave for more.