Derek Andersen — May 28, 2018 — May 28, 2018 A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $ 19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $ … Continue reading The Growing Importance of Local AdWords and What to Do About It
Joshua Sleigh — April 22, 2018 — April 22, 2018 According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right. Producing high … Continue reading Video Marketing Strategy; The Importance of Effective Planning Before Execution
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, … Continue reading The Importance of Personalization for Financial Services [Infographic]
Stacey Rudolph — February 2, 2018 — February 2, 2018 About 10 years ago, the concept to same day delivery, where a customer makes an online purchase and goods were delivered to the customer on the same day, was almost non-existent in e-commerce. However, technology has rapidly improved making e-commerce shopping more efficient, faster and … Continue reading The Growing Importance of Same Day Delivery for Online Consumers [Infographic]
Angela Hausman, PhD — December 29, 2017 Follow @MarketingLetter — December 29, 2017 Social media plays a vital role in today’s digital marketing. Marketers leverage social media platforms to target specific audiences and deliver high-quality content to a large number of people at the same time. That way, marketers can effectively promote their businesses, as … Continue reading The Importance of Using Visual Content in Social Media Marketing
Dave Brock — December 26, 2017 Follow @davidabrock — December 26, 2017 Monsterkoi / Pixabay Too often we think of performance and continuous improvement incorrectly. While we and our managers (who are trying to coach us) may be well intended and highly motivated, we set ourselves up for failure from the outset. One of … Continue reading The Importance of Small Changes in Improving Performance
Jesse Kook — December 20, 2017 Follow @theworkinghuman — December 20, 2017 Free-Photos / Pixabay Regardless of culture, industry, occupation and business model, all organizations must have a structure that consists of a logical division and coordination of work to be successful. It must make sense to employees and provide clear expectations, direct manager/employee reporting … Continue reading The Importance of Structure in a Performance-Based Culture
Steve Hamm — December 11, 2017 Follow @maasprosrdu — December 11, 2017 fancycrave1 / Pixabay The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate … Continue reading The Importance of Testing Your Landing Pages
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
