Michael Heller — December 6, 2017 — December 6, 2017 MIH83 / Pixabay Change is good. It can be a sign of progress, moving forward, and is inevitable in every aspect of our lives. But try telling that to a gang of frustrated employees who just found out their company is being restructured! The task … Continue reading The Importance of Continuous Feedback in Change Management
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Julie Joyce on October 11, 2017 Just the other day, I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, … Continue reading The ever-increasing importance of usability and trust in link building
Barbara McKinney — September 29, 2017 — September 29, 2017 The financial sector is in luck. New technology has introduced it to newer tools in the form of software provided by Fintech companies. At the rate the Fintech industry is growing right now, financial institutions such as banks and accounting firms will have a lot … Continue reading The Importance of Content in Fintech and the Way to Do it Right
Susan Tucker — August 31, 2017 Follow @getsusanmktg — August 31, 2017 How important is social media video marketing? Some would say that it’s absolutely everything. In fact, there are many successful entrepreneurs who have built successful social media marketing campaigns solely around video. If you have not had the chance to incorporate video into … Continue reading The Importance of Video on Social Media and Why You Might Be Missing Out
Megan Ritter — August 24, 2017 Follow @megmarieritter — August 24, 2017 geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to … Continue reading The Increasing Importance of SEO in App Discoverability
Personal Branding Blog — August 22, 2017 — August 22, 2017 Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you … Continue reading The Importance of Your Profile Picture for Your Career
Dave Brock — July 29, 2017 Follow @davidabrock — July 29, 2017 MartaCPST / Pixabay It seems in nature, as well as business there is a rhythm to the way things work. Disrupt that rhythm and problems start to occur. We use all sorts of terms to describe that rhythm. In science we describe this … Continue reading The Importance of Establishing a Cadence
Kristen Carlson — July 27, 2017 Follow @Kcarlson14 — July 27, 2017 quangle / Pixabay For many, taking time off from work for a summer vacation seems like a luxury. However, the importance of vacations shouldn’t be understated. Research has suggested that time off should be viewed as a necessity for our mental well-being. 54 … Continue reading Out of Office: The Importance of Vacations
Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]
Carol Knight — May 11, 2017 — May 11, 2017 On behalf of a client, over the past few weeks I have been working furiously trying to craft text that showcases elaborate promotional campaigns in 500 words or less. Let me tell you, it’s a difficult task to undertake given our profession’s tendency toward flowing, … Continue reading Shiny Trophies: The Importance of Awards For Your Business
