Martina McGowanMarch 18, 2015 “We have to continually be jumping off cliffs and developing our wings on the way down.” Kurt Vonnegut We all possess a number of gifts, talents, and skills. And, if you are anything like me, these are only overshadowed by the number of other creative things I’d like to pursue on … Continue reading The Importance Of Finding Ways To Create Consistently
John W HayesMarch 9, 2015 Email marketing’s currency is on the rise according to a survey conducted by the leading cloud based technology company Salesforce.com. In a poll of 5,000 marketers, 73% of those surveyed stated that email marketing was core to their business. The survey suggests that marketers are placing more importance on email … Continue reading Email Marketing’s Growing Importance in 2015 (5,000 Marketers Can’t be Wrong)
When it comes to your interactions on LinkedIn, you may be wondering how you find thought leaders, interact with those thought leaders, and get to a point where you are considered a thought leader yourself. Why is thought leadership so important? There are many profound reasons why thought leadership and interacting (and being) with thought … Continue reading The Importance of Thought Leaders on LinkedIn
Kathryn WheelerFebruary 6, 2015 How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared. They’ll look past links that … Continue reading The Importance of Social Media Visuals (and How to Create Compelling Ones)
Eric DoucetFebruary 3, 2015 You’ve heard about the term “viral video.” These videos are spread super fast all over the world. There have been cases when one video was seen by millions of people in less than 24 hours (which is pretty darn crazy when you think about it). This is something that can be … Continue reading The Importance Of Video Marketing As Part Of A General Marketing Strategy
Andrew HutchisonJanuary 24, 2015 In an ideal world, everyone would love their job. You’d wake up, rub the sleep from your eyes, and you’d take in the light of the new day with optimism in your head and excitement in your heart. You’d feel inspired, energized, keen to see what challenges await. You wouldn’t be … Continue reading The Importance Of Employee Advocacy In The Social Media Era
Jane BinnionJanuary 15, 2015 “If you chase 2 rabbits you wont catch either.” Time after time when I ask people “who are your potential clients?” I get the answer “everyone“. Then we go through the process of unpacking that. In business you need to know Who you want to talk to and Why. That is … Continue reading It Started With a List – The Importance of Prospect Lists for Business Growth.
Sally McGrawJanuary 14, 2015 When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone discussions can be deeply boring. But striking the right tone is essential if you want to reach and connect with your … Continue reading Watch Your Tone: The Importance Of Voice In Newsletter Communications
Red Akrim December 27, 2014 Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email. Well, … Continue reading Confidential: The Importance Of Email Marketing For Small Businesses
Deborah Anderson November 20, 2014 We know what landing pages are, but do we remember to review them or refresh them? Possibly, the idea of creating or updating the landing page(s) has slipped to the bottom of our virtual “to do” pile. If you are not using landing pages, it is time to add the … Continue reading The Importance of Landing Pages for Lead Generation
