Sarvesh BaglaJuly 27, 2015 From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological … Continue reading Importance of Storytelling in Content Marketing and How to Build Them [Infographic]
Kathy DamJune 24, 2015 Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media, there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. This process involves monitoring … Continue reading The Importance of Social Listening to Connecting With Prospects
Skip FiduraJune 20, 2015 So you can imagine my shock each and every time I look at an email that does not come from a branded domain. I recently got a call from a friend on a number not stored in my phone. Because of the background noise, I could not recognize his voice and … Continue reading Yes This is Really Us: The Importance of Branding Your Emails
Rebecca GibsonMay 19, 2015 The media landscape today is cluttered with constant messages and tactics claiming to be the next big thing in marketing. Some end up being passing fads, and others prove to be useful ways to connect with existing and potential fans. Experiential marketing is one approach that allows for endless creativity and … Continue reading The Importance of Social Media in Experiential Marketing Campaigns
Mike CubberlyApril 29, 2015 Content marketing, as we all know, is as crucial to a successful modern-day marketer as a telephone is to a sales person. A company may have great marketers and a library of decent content, but without a master plan in place, that content may never see the eyes of who really, … Continue reading Blogs or Bust! 4 Reasons Why You Can’t Ignore Their Importance
Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]
Chris HortonApril 20, 2015 A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background… It was Valentine’s Day, and my wife … Continue reading The Importance of Brand Integrity in the Digital Age
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement
Rachel WinsteadApril 4, 2015 Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … Continue reading Being Yourself: The Importance Of Authenticity In Online Marketing
