Harold Stark — November 20, 2016 Follow @theharrrystark5— November 20, 2016 Today’s business world is very competitive and always evolving. Many businesses have a problem keeping up in today’s world and this is what leads to their downfall. Many are baffled by the ability of successful companies to stay ahead of the pack? Most do … Continue reading Understanding the Importance of Corporate Entrepreneurship
by Aaron Baar, Staff Writer, November 15, 2016 This column has covered the importance of reviews in the past. They are an important tool to entice customers unfamiliar with a business to know what they’re getting into. New research is showing just how important those reviews are. In its annual Local Consumer Review Survey, BrightLocal … Continue reading The Importance of Reviews, Redux
Patrick Hogan — November 8, 2016 Follow @growtenfold— November 8, 2016 The B2B sales process is long and sophisticated. Before a client makes a purchase, they have to be assured that they will be getting the benefits they were promised. They need to feel secure about the salespeople they dealt with, the brand they’re entering … Continue reading Understanding the Importance of Product Knowledge in B2B Sales
by Sara Guaglione, Staff Writer, November 3, 2016 While some publishers are turning to social media platforms as a way to distribute their content to new audiences, Mike Dyer, president and publisher of The Daily Beast, relies heavily on his own journalists and platform to build the brand. “Our journalists and their expertise are our … Continue reading Daily Beast’s Dyer On The Importance Of Investing In Journalists
Matt Brennan — October 27, 2016 Follow @MattLBrennan— October 27, 2016 As a business owner you can do everything else right, but if you don’t have some form of third party social proof, it might just cost you the sale – that is the importance of testimonials. Testimonials are significant. They shouldn’t be underestimated as … Continue reading The Importance of Testimonials
by Meera MurthyOctober 22, 2016 Long gone are the days when a consumer would get excited about receiving a new email. The Radicati Group estimates that this year, the number of emails sent and received per day will total over 215.3 billion. This massive number is expected to grow at an average rate of 4.6% … Continue reading The Importance of Email Open Times in Email Marketing
by Aaron Baar, Staff Writer, October 18, 2016 It’s well-known that humans are visual creatures. We’re said to eat with our eyes, and we know that a picture is worth a thousand words. Indeed, visual cues are the next frontier in search. Ebay recently launched eBay Collective, which offers a visual search engine to identify … Continue reading The Importance Of Imagery (DD)
by Venkatesh C.R. Follow @dotcominfowaySeptember 28, 2016 Effective Search Engine Optimization, when utilized well, could mean high revenue for your business. For you to rank well in a search engine, you need quality content. In building an online reputation, then SEO should be every startup’s best friend- considering that most users never scroll past the … Continue reading Importance of SEO Marketing for Startups [Infographic]
by Eric SamsonSeptember 23, 2016 Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s knowledge in these areas is limited. To begin, let’s unfurl the acronyms. SEO stands for Search Engine Optimization and … Continue reading Importance of SEO and How it Differs from SEM
by Dave Brock Follow @davidabrockSeptember 3, 2016 Hustle is both an important concept but a very unfortunate word. To many, particularly prospects and customers, it has vey negative connotations. Prospects and customers don’t want to feel “Hustled.” Usually they take this meaning as being manipulated, cheated, or fooled. Sales people who do this are often … Continue reading The Importance Of Hustle!
