Jenna MacDonald — May 5, 2017 — May 5, 2017 The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but … Continue reading The Importance of Hashtags: Know Where, Why, and How to Use Them
Tag Archives: Importance
The Importance of a Good Web Host
Sarah Wykes — April 28, 2017 Follow @mattersolutions— April 28, 2017 Are you building a new website for your business? Have you put much thought into your web host? This can often be an overlooked part of a new website. However, it can be one the most important decisions you will make when creating a … Continue reading The Importance of a Good Web Host
The Importance of Short Videos in 2017 to Grow Your Business
Amanda Strouse — February 21, 2017 — February 21, 2017 Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live. Not only are … Continue reading The Importance of Short Videos in 2017 to Grow Your Business
The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Brian Smith on January 9, 2017 Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. … Continue reading The importance of local authenticity
The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
CEOs and the Importance of Taking Vacation Time
David Kiger — December 24, 2016 Follow @davidkiger— December 24, 2016 The week between Christmas and New Year’s Day is typically when many of us take vacation time. It’s good to get away from work to spend time with family and friends and wrap up the year, just as summertime can be an ideal time … Continue reading CEOs and the Importance of Taking Vacation Time
The Importance of Proper Pinterest Scheduling
Paul Cook — December 8, 2016 — December 8, 2016 Pinterest is one of the fastest growing social media communities out there today. The website was founded in 2010, and according to the team, it has 100 million monthly users already. This steep growth has made Pinterest one of the top ten social media websites … Continue reading The Importance of Proper Pinterest Scheduling
The Importance of Building an Online Community
Candace Huntly — December 5, 2016 Follow @SongBird_TO— December 5, 2016 Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do … Continue reading The Importance of Building an Online Community
Importance of Keyword Optimization and How to Do It
Adam Frankel — December 5, 2016 Follow @FrankelInteract— December 5, 2016 Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target audience right in their mail box…keywords are an essential tool that help you reach out to your audience. … Continue reading Importance of Keyword Optimization and How to Do It
Importance of Compliance in Business
Sarah Landrum — November 23, 2016 Follow @SarahLandrum— November 23, 2016 Compliance is an issue that affects all enterprises. Regardless of your company’s size, failing to abide by the standards and regulations of your industry results in penalties, fines and even the closure of your business. On the other hand, those who abide by all … Continue reading Importance of Compliance in Business