Understanding the Importance of Corporate Entrepreneurship




  • — November 20, 2016

    Today’s business world is very competitive and always evolving. Many businesses have a problem keeping up in today’s world and this is what leads to their downfall. Many are baffled by the ability of successful companies to stay ahead of the pack? Most do so with the implementation of corporate entrepreneurship. Corporate entrepreneurship is basically new ideals and opportunities that are developed within a large company. All in all, the whole ideal revolves around innovation. This process can give any company a competitive edge over their competitors, but that doesn’t mean that there aren’t risks involved.


    Of course, if you develop a well laid out plan, and weigh the risks properly, you should not have a problem making your business more successful.


    Corporate entrepreneurship


    Increasing The Productivity And Performance Of Employees


    When corporate entrepreneurship is established within a company, it can greatly benefit the company as well as the employees. A company has two types of employees, the regular employees, and then the employees that are paid to generate fantastic ideals. A regular employee with great ideals can voice his or her ideals and it is possible that some of these ideals will be turned into reality. If an employee can produce enough money-making ideals, it is very likely that they will receive a promotion.


    When you have a whole building full of employees trying to compete for a better paying position, your company is surely going to get some great innovative ideals that could be huge moneymakers. In the end, this is going to increase the overall morale of the employees and make them work harder.


    More Resources Are Readily Available


    The thing about an established company is that they already have resources in play and might even be able to stand to lose a little money. As mentioned above, there are some risks associated with corporate entrepreneurship. An established company can take a new ideal and run with it by using investors and shareholders that they have already developed a relationship with. However, this would be incredibly hard for a start-up company, because they would not have any credibility with investors or shareholders.


    A company with an abundance of resources also has the ability to establish a network of entrepreneurs to work on one ideal rather than leave this job to one individual. These individuals will be able to bounce their ideals off of each other and work through some of the problems that arise in a quicker and more efficient manner.


    Failure Will Not Result In The Downfall Of The Company


    Not every new product or ideal will be a success, but this shouldn’t be a problem for a company that can absorb the losses. A large established company already has products and ideals in place that are making money and keeping the company afloat. For a startup company the failure of one ideal might mean that the whole company would go under, but for a well-established company it just means they brush off the loss and move onto the next ideal. This is also good for the employees, because it gives them a sense of job security. If their ideals fail, they don’t have to worry about losing their jobs.

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    Author: Harold Stark


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