Tag Archives: Impact

4 tips to navigate the advertising impact of iOS privacy changes

Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes →

What will have the biggest impact on consumer holiday shopping?

Holiday Season

Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping? →

DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path

Marketing Tools

DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path →

Wildfires disproportionately impact low-income people. Here’s how communities can protect them

Career Evolution

By Talib Visram August 04, 2022 Though it’s 98% contained today, the Calf Canyon/Hermits Peak Fire has been burning in New Mexico since April, becoming the largest fire in the state’s history. By late June, it had burned through almost 350,000 acres and destroyed 900 structures. More troubling still is that most of the counties … Continue reading Wildfires disproportionately impact low-income people. Here’s how communities can protect them →

Prepare Business Defenses: How World Events Impact Us

World Changing Ideas

Prepare Business Defenses: How World Events Impact Us Mark Roberts / 29 Jul 2022 It’s easy to watch world affairs and think they’re happening half a world away, so they don’t directly apply to business at home. However, we can’t just watch world events; we need to know how they impact us. World events … Continue reading Prepare Business Defenses: How World Events Impact Us →

Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads

Search Tools

restaurants Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads by Steve Ellwanger , July 25, 2022 Chick-fil-A has the highest share of Google searches in 27 out of 50 states, according to a study that also shows the search dominance of regional chains like Culver’s and Whataburger. Separately, a consumer survey by The … Continue reading Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads →

Make An Impact: Taking It To The Next Level

Leadership Skills

Make An Impact: Taking It To The Next Level by Lisa Singer , Staff Writer, June 24, 2022 Behind the Scenes with Lauren O’Brien Cloudastructure’s Lauren O’Brien talks knowing when to move on, being impactful with one’s time, and why she believes the world is magical. I’ve had the opportunity to connect with and learn … Continue reading Make An Impact: Taking It To The Next Level →

Create campaign impact by reaching the Workday Consumer

Advertisement Campaigns

Learn how to attract, convert and retain this new consumer. Microsoft Advertising on June 23, 2022 There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising … Continue reading Create campaign impact by reaching the Workday Consumer →

9 business leaders explain what sustainable impact means to them

Leadership Lessons

By Rebecca Barker June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them →

Are you a Marketer or Maestro? The answer has a big impact on your salary and career

Career Evolution

A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career →