Tag Archives: Impact

Wildfires disproportionately impact low-income people. Here’s how communities can protect them

By Talib Visram August 04, 2022 Though it’s 98% contained today, the Calf Canyon/Hermits Peak Fire has been burning in New Mexico since April, becoming the largest fire in the state’s history. By late June, it had burned through almost 350,000 acres and destroyed 900 structures. More troubling still is that most of the counties … Continue reading Wildfires disproportionately impact low-income people. Here’s how communities can protect them

Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads

restaurants Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads by Steve Ellwanger , July 25, 2022 Chick-fil-A has the highest share of Google searches in 27 out of 50 states, according to a study that also shows the search dominance of regional chains like Culver’s and Whataburger.  Separately, a consumer survey by The … Continue reading Studies Reveal Chick-fil-A’s Search Dominance, Impact Of QSR OOH Ads

Create campaign impact by reaching the Workday Consumer

Learn how to attract, convert and retain this new consumer. Microsoft Advertising on June 23, 2022   There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising … Continue reading Create campaign impact by reaching the Workday Consumer

9 business leaders explain what sustainable impact means to them

By Rebecca Barker       June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them

Are you a Marketer or Maestro? The answer has a big impact on your salary and career

A close look at two key groups in our 2022 MarTech Salary and Career Survey. Chris Wood on June 14, 2022 The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line … Continue reading Are you a Marketer or Maestro? The answer has a big impact on your salary and career

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics

How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics by Cynthia Correa , May 13, 2022  The following was previously published in an earlier edition of Marketing Insider. Axios recently reported that U.S.-based Hispanics are feeling significant pressure from inflation, which is impacting their purchasing power in tangible ways. Considering the fact that … Continue reading How To Keep Pace With Inflation’s Major Impact On U.S. Hispanics