Tag Archives: Impact

The 4 categories of AI that impact marketing: Generative AI

Marketing Automation

Here’s what you need to know about generative AI in marketing and why it’s worth paying attention to. Greg Kihlstrom on May 19, 2023 It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT’s rise as the fastest-growing platform of all time to near-constant … Continue reading The 4 categories of AI that impact marketing: Generative AI →

Why AI will make the greatest impact on B2B audience insight, not content

B2B Artificial Intelligence

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content →

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

Analytics Platforms

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan  @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search →

The Impact of AI as Companies Address the Skilled Labor Shortage

Artificial Intelligence Transformation

The Impact of AI as Companies Address the Skilled Labor Shortage Daniel Williams / 06 Feb 2023   Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. … Continue reading The Impact of AI as Companies Address the Skilled Labor Shortage →

How banning noncompete clauses will impact workers, according to lawyers

Employee Contracts

By Vanessa Matsis-McCready and Mariko Paul January 06, 2023 On Thursday, The Federal Trade Commission (FTC) announced a new proposal to ban employers from utilizing noncompete clauses.  Noncompete clauses have historically hindered upward mobility for low-wage earners by preventing them from changing employers. This dynamic has kept wages low for everyone and hindered competition, according … Continue reading How banning noncompete clauses will impact workers, according to lawyers →

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

Retail Industry

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing →

4 reasons why it’s hard to prove impact in marketing ops

Marketing Operations

Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts.  Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops →

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