Tag Archives: Impact

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising →

The Impact of Working With a Narcissist

Work Environment

Tanya Beaudry — February 15, 2017 — February 15, 2017 Narcissist a person who has an excessive interest in or admiration of themselves. Do you know a Narcissist? Have you worked with a Narcissist? Do you have a Narcissist on your team? Narcissist; this word has been thrown around lately more than ever before. You … Continue reading The Impact of Working With a Narcissist →

The impact (and lack thereof) of Google’s mobile popup algorithm

Google Tools

Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact. Glenn Gabe on February 13, 2017 It’s not often that Google announces an algorithm … Continue reading The impact (and lack thereof) of Google’s mobile popup algorithm →

Robots and Artificial Intelligence: The Impact on Jobs

Effective Hiring

Manny Veiga — February 10, 2017 — February 10, 2017 Finally, robotic beings world rule the world. OK, not really. But, robots and artificial intelligence are certainly having a major impact right now on the global workforce. In her most recent LinkedIn Pulse piece, March Senior Vice President Juliana Allen summarized statistics from a … Continue reading Robots and Artificial Intelligence: The Impact on Jobs →

How to Measure the Impact of Online Media on Offline Conversions

Conversion Analytics

Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions →

Increase the impact of your testing program in 2017

Testing Strategy

Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools. Nick Iyengar on January 30, 2017 Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 … Continue reading Increase the impact of your testing program in 2017 →

New Trends on Public Trust Reveal Opportunities for Corporate Social Impact

Social Media Utilization

Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact →

How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Website Performance Optimization

Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign →

3 Steps to Experiments with Business Impact

Business Development

Julie Ritchie — December 30, 2016 — December 30, 2016 The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at … Continue reading 3 Steps to Experiments with Business Impact →

How to Understand TV’s Impact on Digital Responses

Digital Marketing

Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses →