Manny Veiga — February 10, 2017 — February 10, 2017 Finally, robotic beings world rule the world. OK, not really. But, robots and artificial intelligence are certainly having a major impact right now on the global workforce. In her most recent LinkedIn Pulse piece, March Senior Vice President Juliana Allen summarized statistics from a … Continue reading Robots and Artificial Intelligence: The Impact on Jobs
Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions
Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools. Nick Iyengar on January 30, 2017 Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 … Continue reading Increase the impact of your testing program in 2017
Ryan Scott — January 25, 2017 Follow @causecast— January 25, 2017 Trust is in jeopardy. At least according to Edelman’s “Trust Barometer 2016,” which reports a breakdown in trust of institutions – especially government – by the public across the world. More specifically, it’s the masses that are most distrustful, as opposed to the “elite” … Continue reading New Trends on Public Trust Reveal Opportunities for Corporate Social Impact
Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Julie Ritchie — December 30, 2016 — December 30, 2016 The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at … Continue reading 3 Steps to Experiments with Business Impact
Manu Mathew — December 27, 2016 Follow @manumathewVIQ— December 27, 2016 Demand for convenience hasn’t just eroded the barriers between online and offline channels – it has flattened them. Consumers want to engage with brands, make purchases and perform other types of transactions through whichever channel suits them, whenever the need arises. This shift in … Continue reading How to Understand TV’s Impact on Digital Responses
Ryan Scott — November 29, 2016 Follow @causecast— November 29, 2016 You’re the manager of a corporate volunteer and giving program brainstorming ideas as you map out activities for the year. Or you’re a CEO weighing the budget for your company’s social impact agenda. Or you’re a passionate employee volunteer looking for suggestions to ramp … Continue reading 12 Months of Social Impact is Easier Than You Think
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. Brett Middleton on November 28, 2016 I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad … Continue reading How do our biases impact PPC performance?
By Jimmy Rodela November 24th, 2016 Here’s the scenario. It’s been seven months since you launched your online business yet your monthly sales have been close to nonexistent all this time. “This is really frustrating,” you say to yourself. You spent countless hours — let alone thousands of dollars — to develop an online business hoping … Continue reading 3 High Impact Marketing Strategies For Business Growth
