Andrew Warner — May 23, 2017 Follow @CopyWarner— May 23, 2017 Here’s a legitimate question for you: How long do visitors actually stick around on your website? 10 minutes? 3 minutes? Or maybe just 7 seconds? When you get a chance, take a good look at your analytics and the numbers will probably blow you … Continue reading Credibility Factors That Impact the Success of Your Website [Infographic]
Mona Hellenkemper — May 23, 2017 — May 23, 2017 The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag … Continue reading Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact
Ginger Shimp — April 27, 2017 Follow @GingerShimp— April 27, 2017 A previous post addressing the impact of digital transformation on business models can be found here. Today’s businesses operate in a world of increasing complexity characterized by higher data volumes, faster business cycles, and ever more demanding customers. In this volatile climate, traditional business … Continue reading Digital Transformation’s Impact on Business Processes and Work
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business. Will Scott on April 19, 2017 tanuha2001 / Shutterstock.com Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still … Continue reading Maximize your business’s Twitter impact
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing … Continue reading Exact Match vs. Close Variants: Difference & Impact
Alex Jasin — April 11, 2017 — April 11, 2017 Most people are creatures of habit. We love doing the same thing, the same way, day in and day out. Research tells us that we’re hard-wired for predictability, and that we’re not really all that spontaneous anyway. Familiarity is a rewarding feeling that’s chalk full … Continue reading The Research-Backed Impact of Not Using UX Patterns
Paul Keijzer — April 11, 2017 Follow @Paul_Keijzer— April 11, 2017 Among the many revolutionary changes that the corporate world is experiencing in the Exponential Age, there’s an increasing shift for companies to rely on Agile Talent. It’s not the same as hiring temporary or outsourced workers. Nor does agile talent simply mean that your … Continue reading The Rise of Agile Talent And How It’ll Impact Your Business
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 23, 2017 Over the past two decades, as the online world has experienced exponential … Continue reading 3 steps to overcoming site issues that impact performance
