Tag Archives: Impact

How next-generation algorithms could impact your marketing strategy

Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019 Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy →

Facebook Email Marketing & its Impact on Conversion Rates

Facebook Marketing

Ankit Prakash — July 5, 2019 — July 5, 2019 Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication … Continue reading Facebook Email Marketing & its Impact on Conversion Rates →

How to Prepare Your Small Business For the Impact of Automation

Small Business Challenges

Ashish Deshpande — June 21, 2019 Follow @ashishnotigor — June 21, 2019 The use of AI-driven technologies, such as machine learning, predictive analytics, and natural language processing, is changing how work is done. In particular, automation is widely adopted in many industries and disciplines. It’s changing the dynamics of the workforce and impacting businesses of … Continue reading How to Prepare Your Small Business For the Impact of Automation →

How Constantly Educating Yourself Can Impact Your Career Positively

Career Development

Tommy Wyher — June 10, 2019 — June 10, 2019 The business world is extremely competitive when it comes to those trying to advance their careers. Educating yourself in an overall manner can be a huge advantage over your competition. In the case of a computer coder, learning the latest language is wise as this … Continue reading How Constantly Educating Yourself Can Impact Your Career Positively →

Poor Colour Contrast Can Impact Your Website

Website User Experience

Brent Morrison — March 20, 2019 — March 20, 2019 Imagine trying to browse the internet but you can’t read anything. You squint and look closer. You adjust your screen. You try everything but nothing seems work. Unfortunately, this is a reality for many people who suffer from vision deficiencies, including those with colour deficiencies, … Continue reading Poor Colour Contrast Can Impact Your Website →

What impact will 5G have on marketing and advertising?

Marketing Trends

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. Barry Levine on February 6, 2019 The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm … Continue reading What impact will 5G have on marketing and advertising? →

Rich Media and Email: Maximize Impact (and Deliverability)

Email Segmentation

Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability) →

The true impact of conversion rate optimization and why it matters to you

Conversion Rate Optimization

User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you →

Student Recruiting: The Business Impact to Showing Up in the Winter and Spring

Effective Hiring

Jeanette Maister — November 23, 2018 Follow @jeanettemaister — November 23, 2018 Campus recruitment events are a hotbed for fresh talent who can set your company ahead of the pack. While employing these professionals who are chomping at the bit to discover the next big thing will help your company, there are other business impacts … Continue reading Student Recruiting: The Business Impact to Showing Up in the Winter and Spring →