Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity. Grace Kaye on December 10, 2018 at 12:07 pm In a world with a dizzying number of acronyms and abbreviations, you might be tempted to … Continue reading The true impact of conversion rate optimization and why it matters to you
Jeanette Maister — November 23, 2018 Follow @jeanettemaister — November 23, 2018 Campus recruitment events are a hotbed for fresh talent who can set your company ahead of the pack. While employing these professionals who are chomping at the bit to discover the next big thing will help your company, there are other business impacts … Continue reading Student Recruiting: The Business Impact to Showing Up in the Winter and Spring
Data Breaches Could Negatively Impact Online Holiday Sales by Laurie Sullivan @lauriesullivan, (November 08, 2018) Three-quarters of consumers would end their relationship with a brand following a data breach, and half wouldn’t sign up for an online service that had recently been breached, according to data released Wednesday. Ping Identity, a security firm, released the … Continue reading Data Breaches Could Negatively Impact Online Holiday Sales
Young Entrepreneur Council — October 8, 2018 Follow @YEC — October 8, 2018 With technology gaining an ever-growing role in the business world, from major organizational decisions to day-to-day operations, which type of technology is likely to have the biggest impact on product-based businesses, and why? 1. 3D Printing 3D printing has the potential to … Continue reading Developing Technologies: 10 Systems That Will Impact Product-Based Business
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Dan Bagby on September 24, 2018 Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer … Continue reading How to make a big impact with a small influencer marketing budget
Tommy Wyher — September 23, 2018 — September 23, 2018 Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A … Continue reading Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future
J. Frank Sigerson — September 3, 2018 — September 3, 2018 As a result of imbalances in various socio-economic systems in the world, impact investing quickly rose as one of the top solutions an individual can use to create a positive change, enjoying a groundswell of interest. Today’s investors are also increasingly aligning their values … Continue reading Is Impact Investing Without Tradeoffs Achievable?
Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Kirstin Liebhardt — August 2, 2018 Follow @onlinenewsroom — August 2, 2018 Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this mean for the corporate communicator? Publishing your news, stories, events, and multimedia on social media channels can be an effective means of distributing your … Continue reading The Impact of Social Media on Your Corporate News
