Tag Archives: Ignoring

Ignoring Customers on Social Media Will Hurt Your Bottom Line

by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line

Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015    Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests

Ignoring Your Brand Is the Only Way To Succeed At Content Marketing

By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing

WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads

Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads