Why Blogging Matters For Your Business?

October 21, 2015

Just designing and setting up a website in itself is an enormous task; the thought of spending hours blogging seems near to impossible but if you’re looking to stand out in the crowd you’ll need more than just a fancy website…..


Why blog?


Blogging is a great way to create new leads and drive traffic to your website. Having a voice is important in most industries today and adding posts online is a much quicker way to reach people, especially in this digital age.


Content


Your blogs should be filled with original and quality content that your visitors can relate to; great content expresses personality and originality.


Ideally you want your consumers to share your blog posts to increase your click-throughs and build traffic.


If you’re unsure on what to write or don’t know where to start some of the most popular types of blogs are how to guides, lists, pictures, humour, reviews, and opinion pieces.


SEO


Blogging not only gives your brand authority but can boost your SEO (Search Engine Optimisation). Your first step is to distinguish what type of blog post you want to create then produce the content you believe your visitors and consumers want to see.


Adding specific SEO techniques into your blog posts will improve your ranking automatically.


I would recommend you invest some time into keyword research using the Google Keyword Planner Tool. Using these targeted keywords in your blog post and blog title you are more likely to hit readers searching for them online, just don’t overdo it, 2-4 keywords is fine.


Social Media


Blogs need to be shared on Social Media too; you can’t just rely on your website visitors. The power of social media is crucial in maximising your SEO. By using your social platforms to share your blog content you are increasing your audience reach instantly.


Social media can be a great tool to gather feedback on your blogging audience too. Take time to analyse the best times to post your blogs, the number of click-throughs and any engagement levels. It’s a great indicator for future blog topics.


If you’re new to blogging or need a push in the right direction just remember to write well and write often.

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