Deanna Ritchie December 14, 2021 Seniors are paying inflated rates for groceries, gas, and holiday gifts; many continue to live and spend as if this isn’t the case. According to the Labor Department, the consumer price index in the United States reached a 31-year high in October, with prices for goods and services up 6.2 … Continue reading Are You Ignoring Inflation? You’re Not Alone.
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. George Nguyen on December 8, 2021 Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, … Continue reading The cost of ignoring website accessibility
Stefan Wolpers November 5, 2021 TL; DR: Maximizing Utilization as a Relic from the Industrial Management Past There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if the focus of the organization is on … Continue reading Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work
Ritu Sharma — February 7, 2019 Follow @realritusharma — February 7, 2019 Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your … Continue reading 7 Ways Ignoring SEO Could Affect Your Business Badly
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. Sherry Bonelli on October 18, 2017 Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO … Continue reading Ignoring these 6 SEO strategies could come back to haunt you
Tony Zambito — June 6, 2017 Follow @tonyzambito— June 6, 2017 Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can … Continue reading Are Companies Ignoring Their Best Source For Buyer Insights?
Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Andrew Shotland on March 16, 2017 When I worked in NBC’s Internet group, I had … Continue reading National retailers: Stop ignoring local SEO
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
Don’t make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns. Chris Silver Smith on June 13, 2016 There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a … Continue reading How ignoring online reputation can destroy your PPC campaign
