By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
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WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
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