Tag Archives: Ideal

What Does Ideal Video Marketing Look Like to You?

Hannah Squires — April 5, 2019 — April 5, 2019 Video marketing can change the game. We’ve all been told this. We all know it. Film can change people’s minds, it can get them to act when they were previously idle, it can make you the topic of conversation among people who had previously never … Continue reading What Does Ideal Video Marketing Look Like to You? →

Does Your Business Have More Than One Ideal Customer?

Business Effectiveness

Betsy Kent — March 26, 2019 Follow @bevisible — March 26, 2019 Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say, “If … Continue reading Does Your Business Have More Than One Ideal Customer? →

Target acquired: How to define and use your ideal target market

Acquisition Guide

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018 Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market →

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

Client Acquisition

Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects →

How Negative Buyer Personas Can Shape Your Ideal Personas

Personal Development

Trenton Reed — October 16, 2017 — October 16, 2017 We’ve all experienced that type of prospect. The special type of person who clicks around your website, reads your content, and even comments on your blog posts—with no apparent intent of making a purchase. Naturally, however, you spend the time and money to chase the … Continue reading How Negative Buyer Personas Can Shape Your Ideal Personas →

Firmographics: The Key to An Awesome Ideal Client Profile

Customer Relationship Managemnet

Josh Slone — October 5, 2017 — October 5, 2017 Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal client profiles (ICPs) have been a subject dominated by those who are into using inbound marketing. But this is slowly beginning to change (for the better). In this post, we’re … Continue reading Firmographics: The Key to An Awesome Ideal Client Profile →

What is the Ideal Blog Post Length for Businesses?

Business Blogging

Paul Newham — September 11, 2017 Follow @redrobotmedia — September 11, 2017 StockSnap / Pixabay There is no magic formula for the perfect blog length. But if you want your page to rank well for SEO, you’re better off going longer. If you read the title of this article and crinkled your nose a little … Continue reading What is the Ideal Blog Post Length for Businesses? →

Why microsites aren’t always ideal for SEO

SEO Ranking

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals. Janet Driscoll Miller on September 1, 2017 The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to … Continue reading Why microsites aren’t always ideal for SEO →

Identifying The Ideal Influencer For Your Business

Influencer Strategy

Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business →

Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives

B2B Marketing

Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives →