Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. John Steinert on February 8, 2018 When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you … Continue reading There is no ‘I’ in successful ABM
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
by Nicola Santiago February 4, 2016 Follow @tuningforkeFebruary 4, 2016 So you believe in the power of social media and you are trying to stay the course. Your content is on target, and you post with a regular frequency. And yet no one is liking, sharing or commenting on your posts! Why? There’s no question … Continue reading “I See, I Like, I Never Come Back.” Facebook Engagement Getting You Down?
by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?
By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”