April 10, 2025 Why Canva doubled down on a musical to hype its new products BY Jeff Beer Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The … Continue reading Why Canva doubled down on a musical to hype its new products
Is AI truly revolutionizing email marketing, or is it just another overhyped technology? Pamela Parker on March 24, 2025 Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If you’ve been wondering how AI can (or should) fit into your email marketing strategy, you’re not alone. Marketers everywhere are evaluating … Continue reading AI and email marketing: All hype or real game-changer?
AI adoption doesn’t have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. Mark Ogne on May 17, 2024 Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of … Continue reading Cutting through the hype: Generative AI adoption in B2B
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? Kim Davis on September 21, 2023 It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what … Continue reading What does the future hold for genAI? The Gartner Hype Cycle
By Chris Morris June 22, 2022 Even by Elon Musk’s exaggerated definition of weird, the past 24 hours or so have been more than a bit peculiar. On Tuesday alone, Musk stoked investor fears at an economic forum; both dissed cryptocurrency and pumped it up; swung the ax at his flagship company while … Continue reading Elon Musk’s wild 24 hours: Twitter deal setbacks, Dogecoin hype, and a Tesla employee lawsuit
Are Emerging Martech Trends Good For Business, Or Just Hype? by Colin Kirkland , June 15, 2022 Emerging technologies such as blockchain, artificial intelligence (AI), and internet of things (IoT) platforms –– systems of interrelated computing devices –– are gaining traction in the marketing world. But how effective are they in terms of turning a … Continue reading Are Emerging Martech Trends Good For Business, Or Just Hype?
Steven Imke November 22, 2021 The Gartner Hype Cycle is a graphical depiction of a common pattern that accompanies the introduction of new technology or innovation. It is associated with the expectations of the market’s perceived value of a technology or innovation over time. The Gartner Hype Cycle helps business owners understand how the market … Continue reading How to Apply the Gartner Hype Cycle to Small Business
Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
When breezy overviews of free tools just won’t cut it. Pamela Parker on March 25, 2020 Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about … Continue reading Get past the hype and into the nitty-gritty of SEO platforms for enterprises
Hutch Morzaria — September 16, 2019 Follow @cxmaster — September 16, 2019 IT service teams have been under continuous pressure about two matters for quite some time now. On the one hand, they must to do more with less. On the other, they need to deliver superior customer service and reduce downtime. We have seen … Continue reading Separating Hype from Reality: Exploring AI in IT Service Management
