Jo Lynn Deal — January 30, 2017 Follow @jolynndeal— January 30, 2017 YouTube video marketing is a powerful marketing medium. It’s a way to capture your audience’s attention and tell your business story. If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a … Continue reading How Embedding A YouTube Video Can Hurt Your Business
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
by Barry Roos Follow @roositesAugust 7, 2016 There is a strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case. This is good advice, but you’re probably wondering what is a … Continue reading Will This Help and Can It Hurt?
by Erika Dickstein July 25, 2016 Follow @springinsightJuly 25, 2016 What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all, no one since Cicero has said anything truly original in a political speech. This story has owned the news cycle. As a small business, … Continue reading Could Taking a Stand Hurt Your Brand?
by Will Thomson May 25, 2016 Follow @WillRecruitsMay 25, 2016 This could quite possibly be one of the toughest questions to answer in recruiting today. The reason it is such a tough question is because it is a double-edged sword. Everyone wants to be promoted. Everyone wants to advance their career. Almost everyone wants a … Continue reading Does a Job Title HELP or HURT Your Career?
by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Adam White January 30, 2016 Follow @realAdamWhiteJanuary 30, 2016 SEO can seem overwhelming, especially because it seems so incredibly temperamental. The truth is that “What you don’t know” is really what is hurting you. If you’re informed then you will know which SEO tasks are wasting your time and which tasks will increase your … Continue reading 3 SEO Mistakes That Will Hurt Your Rankings In 2016
Ruthie AbrahamOctober 22, 2015 If you’re ever having a conversation about inbound marketing (of which we have many), you’ll notice that the discussion usually starts with exposition about how consumer behavior has shifted over the last several years, and how that affects the marketing and sales processes. If a prospect wants to know something about … Continue reading Does Digital Marketing Help Or Hurt Your Sales Team?
Virginia FrancoOctober 2, 2015 A great resume is a key first step toward that next critical step – getting an interview. Just as your choice of wardrobe is important to face-to-face interview success, the contact section at the top is your resume’s chance to make a great first impression. While details like your name, address … Continue reading The Power of a Great First Impression – Does Your Resume’s Contact Information Help or Hurt?
Bob WoodsOctober 5, 2015 Back in 2013, LinkedIn co-founder Reid Hoffman wrote this on the 10th anniversary of the professional network platform: I co-founded LinkedIn in my living room with the mission of connecting the world’s professionals to make them more productive and successful. Inspired by the invaluable role relationships played in our own careers, we … Continue reading Oversharing, and How It Can Hurt Your LinkedIn Efforts
