Liz Kislik — November 7, 2018 Follow @lizkislik — November 7, 2018 Maybe you’ve heard this saying: “The world is divided into people who know they are right.” That’s the entire saying — and you can see why! Whether it’s a kneejerk reaction or a data-gathering process that’s heavily subject to confirmation bias, most of … Continue reading How to Raise a Problem and Not Hurt Work Relationships
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
JoAnn Corley — December 5, 2017 Follow @joann corley — December 5, 2017 jarmoluk / Pixabay I have to admit, I think I know a good bit about many things — particularly in my area of business. That statement and thought has just made me vulnerable to improvement and greater success. And, because I am … Continue reading What You Can’t See Can Hurt You
Dania Dunlap-Hurden — August 5, 2017 — August 5, 2017 cdu445 / Pixabay Meetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They’re slow, pointless, and most of them could be accomplished via email, right? Wrong. Meetings don’t have … Continue reading How to Structure Your Meetings to Help, Not Hurt, Efficiency
Jo Lynn Deal — January 30, 2017 Follow @jolynndeal— January 30, 2017 YouTube video marketing is a powerful marketing medium. It’s a way to capture your audience’s attention and tell your business story. If you’re on the fence about using videos in your business marketing, take a look at some compelling statistics pulled from a … Continue reading How Embedding A YouTube Video Can Hurt Your Business
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
by Barry Roos Follow @roositesAugust 7, 2016 There is a strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case. This is good advice, but you’re probably wondering what is a … Continue reading Will This Help and Can It Hurt?
by Erika Dickstein July 25, 2016 Follow @springinsightJuly 25, 2016 What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all, no one since Cicero has said anything truly original in a political speech. This story has owned the news cycle. As a small business, … Continue reading Could Taking a Stand Hurt Your Brand?
by Will Thomson May 25, 2016 Follow @WillRecruitsMay 25, 2016 This could quite possibly be one of the toughest questions to answer in recruiting today. The reason it is such a tough question is because it is a double-edged sword. Everyone wants to be promoted. Everyone wants to advance their career. Almost everyone wants a … Continue reading Does a Job Title HELP or HURT Your Career?
by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line