Marc GubertiJuly 21, 2015 Millions of blog posts are being written every day for various blogs across the web. One of the obvious facts that new bloggers learn quickly is that not all blogs and blog posts get equal attention. On a particular blog, some blog posts get more attention than others. There are some … Continue reading 10 SEO Mistakes That Will Hurt Your Blog’s Search Ranking
Robert GlazerMarch 3, 2015 A shopper may research several sources and see a number of ads before purchasing online, and retailers struggle to attribute sales accurately to marketing channels. Doing it badly can reward the wrong programs or affiliates. But there are ways to do it well. When a soccer team scores a goal, which … Continue reading How Inaccurate Attribution Can Hurt Your Affiliate Program
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a business case. This will help you focus on the NUMBERS in terms or revenue impact on the business. As you consider what you can and … Continue reading Measuring Marketing Doesn’t Have To Hurt
