Tag Archives: Humanize

How personalization helps marketers humanize their brand and break though the noise

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise

7 Ways To Humanize Your Automated Email Marketing

Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing

5 Ways To Humanize Your Brand

By Liz Papagni, Published November 1, 2014 With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re … Continue reading 5 Ways To Humanize Your Brand