Tag Archives: Humanize

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data →

How to humanize the digital experience with first-party data

Digital Experience

Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here’s how. Josh Perlstein on September 14, 2022 Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to … Continue reading How to humanize the digital experience with first-party data →

How personalization helps marketers humanize their brand and break though the noise

Branding Lessons

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise →

Humanize Your Business During a Crisis like COVID-19

Business Effectiveness

Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19 →

7 Ways To Humanize Your Automated Email Marketing

Email Marketing

Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing →

5 Practical Tips to Humanize User Experience

Customer Experience

by Tim Ash April 2, 2016 Follow @tim_ashApril 2, 2016 A web site with great user experience is like a brick and mortar store with excellent customer service. A store has salespeople who try to identify what’s important to the customers, so they can offer the right product at the right time. The same idea … Continue reading 5 Practical Tips to Humanize User Experience →

5 Ways To Humanize Your Brand

Branding

By Liz Papagni, Published November 1, 2014 With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re … Continue reading 5 Ways To Humanize Your Brand →