Tag Archives: Holidays

This is Why You Need to Take More Holidays

Mark Di-Toro — October 21, 2019 Follow @MarkDiToro Here’s a theory: taking a break and spending more time on holiday could make you and your business richer in the long term. The problem A recent survey from small business lender iwoca suggested that 37 percent of SME owners (the equivalent of 2.1 million) took no … Continue reading This is Why You Need to Take More Holidays →

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Inventory Management

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin →

During summer holidays, focus may change but email is still email

Email Strategy

Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal. Len Shneyder on July 26, 2019 at 12:53 pm The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog … Continue reading During summer holidays, focus may change but email is still email →

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

Holiday Season

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019 Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier →

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Advertisement

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features →

3 inspiring campaigns that remind brands to be human during the holidays

Marketing Campaigns

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018 We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays →

Online Fraudulent Traffic Increases 20% Leading Up To Holidays

Traffic Generation

Online Fraudulent Traffic Increases 20% Leading Up To Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2018 The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season. Fraudlogix analyzed three months of global programmatic ad traffic and found … Continue reading Online Fraudulent Traffic Increases 20% Leading Up To Holidays →

Using Wishlists Beyond the Holidays

Productivity

JJ Tyson — December 4, 2018 — December 4, 2018 nikolapeskova / Pixabay When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, … Continue reading Using Wishlists Beyond the Holidays →

Quick Fixes for e-Commerce Right Before the Holidays

eCommerce

Sandra Wrobel-Konior — December 3, 2018 Follow @sandricz — December 3, 2018 It’s the time of a year when customers feel fuzzy when they think about shopping. This is why online businesses start to prepare for a holiday season even from June in order to make the shopping experience as smooth as possible. So, if … Continue reading Quick Fixes for e-Commerce Right Before the Holidays →

How Freelancers Can Avoid Missing Deadlines Over the Holidays

Freelancing Tools

Choncé Maddox — November 20, 2018 freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday … Continue reading How Freelancers Can Avoid Missing Deadlines Over the Holidays →