Tag Archives: holiday

Think Cross-Channel For Your Holiday Paid Search Campaign

Ad Campaigns

You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014   Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign →

Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season

Email Marketing

Kim Speier November 22, 2014   It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are … Continue reading Cut Through The Clutter: Make Your Email Marketing Stand Out This Holiday Season →

Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe

Online Sales

Laura Bruck       November 18, 2014 With the holiday shopping season fast approaching, it’s important to be ready to protect yourself and your identity from scammers and fraudsters waiting to pounce — whether in crowded malls or the online marketplace. The Identity Theft Resource Center (ITRC), in fact, reports increased activity in its call center during … Continue reading Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe →

Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers

Online Marketing, Web Management Guidelines

Stephanie Ashton      November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers →

Smart Strategies to Get Customers into Your Store This Holiday Season

Social Media Utilization

Laura Donovan  November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether.  Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season →

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