Denise Chan December 10, 2014 We’re officially well into the month of December. Have you been watching the clock count down and staring at your email stats with anxiety? We all have numbers to meet by the end of the year, but don’t let these pre-determined goals hold the reigns this holiday season. Take … Continue reading Redefining Your Email Goals This Holiday Season
Eric Seal December 9, 2014 Last week, we introduced you to the SEO Holiday Gift Guide, or, basically, what you can do for Google this Holiday season. We covered the basic gifts your site can present to Google to make the search engine happy. Fresh content, title tags & meta descriptions, a sitemap, robots … Continue reading SEO Holiday Guide (Part 2)
Denise Chan December 9, 2014 You’re probably pumped and ready for holidays by now, having consumed more than your fill of pumpkin pie and memorized all of the lyrics on your holiday playlist. On the email front, you have cleaned your contact lists and re-engaged inactive customers. You’ve probably also read our weekly holiday email … Continue reading Your Ultimate Holiday Email Sending Checklist [Infographic]
Personal Branding Blog December 7, 2014 There is no doubt that more and more consumers are turning to media devices to help them make buying decisions. According to a survey by Accenture, 13 percent of consumers surveyed indicated they plan to use social nesites to help them with holiday shopping in 2014. More than … Continue reading Holiday Social Media Marketing Tips
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
by Laurie Sullivan, December 01, 2014 Retail stores capitalized on higher online searches this Thanksgiving holiday season. Bloomingdale’s and Macy’s turned Cyber Monday into Cyber Sunday, beginning online sales a day early, and added free shipping and returns into the mix. Talbots, Neiman Marcus and a host of other stores extended Black Friday deals through … Continue reading Holiday Online Searches, Purchases Attracting Consumers
Annie Zelm November 28, 2014 There are 1,648 messages piling up in my personal email inbox since the last time I checked. Which was…when? Two weeks ago? Okay, judging by the lingering Halloween-themed offers, it’s been almost a month. The reason I’m so terrible at remembering to check it is because that’s usually all … Continue reading 4 Secrets To Successful Holiday Emails
Benjamin Byrd November 27, 2014 Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick. We’ve put together a list of must-send emails complete with inspiring examples. Follow this guide to save your marketing … Continue reading 5 Holiday Marketing Emails You Must Send This Year
Clair Jones November 26, 2014 Creating quality holiday content during the season can be time-consuming and stressful, but it is also one of the most lucrative times of year to promote your small business. Whether you are a web-based service or brick-and-mortar retailer, social media and web content is a cheap and easy way … Continue reading 5 Small Businesses With Kickass Holiday Content
You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign
