Andrew Paul
Question: Are you ready for the holidays yet?
Answer: If you’re not, you should be, because your competition probably is.
Being prepared with a holiday email marketing program should be at the top of your to-do list. As with most businesses, email marketing plays a huge role in your promotional plans for the holiday season. Creating and scheduling a series of planned and timely email campaigns could greatly benefit your bottom line when it comes to your holiday sales. Connecting with your customers and potential new customers should be done in a way that your email creative will be displayed properly on any device, whether it’s a desktop, tablet, or smartphone, making sure that people can receive and read your email marketing message should be of the utmost importance. After coming up with your messaging and offerings, starting with a well-crafted, responsive email creative should be your first step.
Making your emails, the message of your email marketing, and your subject lines stand out should be extremely important as well, so your message doesn’t end up in the trash.
You should take a few minutes to read Email Marketing Subject Lines You Never Want To Use.
To help get you started on your holiday email marketing initiative, we’ve compiled a list of our Top 10 Holiday Email Marketing Ideas And Tips.
Coupons – Start with a holiday shopping coupon for your loyal customers. You can focus on the coupon specifically or make a coupon part of your email marketing newsletter. Even though your customers might not be ready to buy at the exact moment they receive your coupon, it should help ensure they come back when they are ready to buy.
Thanksgiving Special – Offer your loyal customers a Thanksgiving Special, which can be a timely coupon, a holiday discount, or simply to say, “Happy Thanksgiving” and thanking them for their continued patronage throughout the year.
Black Friday Offer – This year Black Friday is on November 28th. Create a special Black Friday offering and let your customers know about it through an email campaign. Send a series of 2 or 3 emails leading up to Cyber Monday letting your customers know about special discounts and awesome deals you’ll have online on Cyber Monday.
Cyber Monday – This year Cyber Monday is on December 1st. Make sure you take part in the online shopping event called Cyber Monday.
Gift Card Bonus – If you offer gift cards on your website, provide a special offer to give your customers a reason to buy a gift card for someone special. Add a 20% Bonus when they buy a new Gift Card any time before Friday, November 28th, Black Friday.
Holiday Gift Guide – Come up with some great ideas and specials for moms and dads, nieces and nephews, aunts and uncles – don’t leave anyone out (especially your wife).
Inexpensive Gift Ideas – Come up with a few inexpensive gift ideas for people who either don’t have a big budget or want to spend under $ 10 to buy a gift for a friend or someone at work.
Last Minute Reminders – Let your customers know about last minute gift ideas, specials or discounts you have on your website. Keep them engaged throughout the holiday buying season.
Free Shipping – Create a few days where you offer free shipping on all of your products. This could help save your customers quite a bit of money and allow them to buy more of your products. Incentivize them to buy from you, while not having the added expense of shipping.
Extended Hours – If you are a retail establishment, let your customers know that you have extended your store hours and on which days you’ll be open late.
While all of these ideas should help you get a head start on your holiday email marketing initiatives, make sure you are sending to valid email addresses. No matter how good your email offer or creative is, if you are sending it to dead email address, it won’t generate anything. Remember, 30% of all emails are abandoned or change each year. Think about email validation and making sure that the email addresses in the list or database you are sending to are still valid and deliverable.
Don’t put it off. Plan and schedule your holiday email marketing campaigns before it’s too late.
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