Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year
Zoe WaldronOctober 22, 2015 Crafting a holiday marketing strategy across multiple social media platforms is a great way to increase product and brand awareness, followers, engagement and holiday sales. The first step? Name your holiday campaign as a whole and create a unique hashtag around that name. By creating a simple yet memorable multi-platform hashtag … Continue reading Nail Your 2015 Holiday Social Media Strategy
Amir JirbandeyOctober 21, 2015 It’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket shelves are stocked with Halloween candy. The holiday season is right around the corner. For many marketers, the pressure is on. The holiday inbox is like a corn maze with shiny promotions at every … Continue reading 5 Steps To Finding Your Holiday Email Marketing Goals
Brett BairOctober 20, 2015 After many years of working for (and with) ecommerce clients, I’ve gotten used to the fact that holiday ecommerce plans are sometimes pulled together at the last minute. The shelves are stocked and the media has been bought, but the final plan of attack in the online realm often happens a … Continue reading The Procrastinator’s Guide to Winning Holiday 2015
Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season
Andy BeoharOctober 14, 2015 This holiday season, as more and more shoppers are using their smartphones to research and purchase products, e-commerce sites must shift their focus to mobile. Your company may already have a mobile site, but it isn’t enough to just have one—you need to make sure it’s optimized for this new age of shoppers. But where … Continue reading 3 Mobile E-commerce Tips for the Holiday Season
Ty RothsteinOctober 14, 2015 Ladies and gentlemen, rev your engines because it’s that time of year again. It’s the most lovely time of the year, and not just because the leaves start to change colors. It’s the most lovely time of the year because in the next two months, all of you ecommerce merchants are … Continue reading 22 To-Do’s for eCommerce Success This Holiday Season
Lauren SullivanOctober 11, 2015 For many business owners, the holiday season is the most hectic time of the year. Last year, in the week leading up to Cyber Monday, Constant Contact customers sent over 1.3 billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days … Continue reading 3 Tips To Perfect Your Email Marketing This Holiday Season
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared. Melissa Feemster on October 2, 2015 The holiday shopping season has begun. If you’re an e-commerce marketer like me, this is likely the quarter you’ve … Continue reading Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
Megan ConleySeptember 25, 2015 Social media, like all parts of running a business, suffers when put off until the last minute. Unfortunately, with the time committed to writing blog posts, importing new products to your online store and perfecting your merchandising, it is tempting to let social media fall to the back burner — waiting … Continue reading 6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales
