Tag Archives: Here’s

Your Marketing Emails Aren’t Getting Clicked. Here’s Why.

Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why. →

Is It Time to Outsource Marketing at Your Business? Here’s How to Be Sure

Marketing Strategy

Bryan Caplan — April 23, 2017 — April 23, 2017 You built your small business from nothing. What once was just a simple idea is now a full-fledged, revenue-generating machine. When you started, you did it all. Sending out sales emails one-by-one, keeping track of customer information on a collage of post-its, and racing between … Continue reading Is It Time to Outsource Marketing at Your Business? Here’s How to Be Sure →

Lead Your Customers to Your Best Online Content: Here’s How

Content Strategy

Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How →

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Marketing Guide

Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about →

Are Your Employees Overly Stressed? Here’s How to Fix It [Infographic]

Employee Motivation

Heather R. Huhman — March 31, 2017 Follow @heatherhuhman— March 31, 2017 J.D. Irving Limited (JDI) employs a large workforce of employees across four generations, spread throughout North America. Their leadership noticed the impact workplace stress was having on their staff, so they took a big first step: prioritizing employee well-being and looking for ways … Continue reading Are Your Employees Overly Stressed? Here’s How to Fix It [Infographic] →

I love pay-for-performance SEO — but I won’t do it. Here’s why.

SEO Metrics

Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned. Stoney deGeyter on March 24, 2017 Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some … Continue reading I love pay-for-performance SEO — but I won’t do it. Here’s why. →

CRO Strategies and Tactics: Here’s What Really Matters

Customer Relationship Managemnet

Caitlin Johnson — March 22, 2017 — March 22, 2017 Many marketers understand the tactics and “best practices” for optimizing conversion rates. Still, there’s plenty who struggle to transition that into an ongoing conversion strategy. That’s most likely from the hundreds of articles that use data to prove CRO tactics that claim quick fixes. Searching … Continue reading CRO Strategies and Tactics: Here’s What Really Matters →

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Facebook Advertisement

Allen Finn — March 13, 2017 — March 13, 2017 They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist. While the majority of your GIF-usage to this … Continue reading GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them →

Use Professionals to Sell Your Business: Here’s Why

Outsourcing

Logan Chierotti — March 9, 2017 Follow @LoganChierotti— March 9, 2017 Selling your company is never easy, anyone who says otherwise is full of it. I’ve sold 3 of my own companies and been involved in selling 100’s of franchises and other businesses. Selling a company is an extremely complicated and strenuous process. As a … Continue reading Use Professionals to Sell Your Business: Here’s Why →

Boost Your Site’s Income with Ads. Here’s How!

Ken Evoy — February 20, 2017 — February 20, 2017 Online advertising is not the highest ROI form of marketing, but it’s certainly the most ubiquitous. Google AdSense is almost a default option for solopreneurs, especially those with lower amounts of traffic. However, it’s possible to secure your own, higher-paying/higher-ROI WIN-WIN deals. This article covers … Continue reading Boost Your Site’s Income with Ads. Here’s How! →