Ben Jessup — July 21, 2017 — July 21, 2017 Lalmch / Pixabay If you’re in a love-hate relationship with your blog, you’re not alone. A full 60% of B2B marketers say their biggest challenge is producing engaging content. Over half struggle to measure content effectiveness, and 57% are having a hard time producing content … Continue reading You Can Have a Blog That Drives Sales. Here’s How
John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
Kate Rose — July 17, 2017 Follow @rosemcgrory — July 17, 2017 Facebook’s Custom Link modification function is about to go away. If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated preview (the image, title, and description that comes with it) have gone away, … Continue reading Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017 You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads
James Scherer — June 22, 2017 — June 22, 2017 Wondering what to post on Instagram? Wondering if there’s a post template that is guaranteed to be a winner? You’re not alone, though, unfortunately, Instagram marketing isn’t as easy as pushing a “win” button. There are, however, a few tried-and-true strategies which other businesses continually … Continue reading Here’s What to Post on Instagram: 21 Top Post Ideas & Examples
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare. Barry Levine on June 15, 2017 About a year from now, we could be watching the Ad Tech Apocalypse. That’s when the European Union’s GDPR (General Data Protection Regulation) goes into … Continue reading Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017 Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy
Justin Herring — June 8, 2017 Follow @justincherring— June 8, 2017 If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell … Continue reading Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
