At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing
Michael Heller — May 9, 2018 — May 9, 2018 geralt / Pixabay It’s official, the annual performance review is extinct. Gone are the days of single, annual meetings and interrogation-like performance management processes. Constant, continuous feedback is quickly filling the gaps and here are two reasons why: Employees (and employers) dread harsh, critical feedback. … Continue reading 40 Feedback Phrases That Help Employees Feel Empowered
Rose Leadem — May 1, 2018 — May 1, 2018 geralt / Pixabay Whether you’re heading to a networking event or an industry conference, every event you attend is an opportunity to meet new people. And very often, these new people can be beneficial to your business in one way or another. Whatever the scenario, … Continue reading 10 Networking Tips to Help You Build Connections
Carol Stephen — April 26, 2018 Follow @Carol_Stephen — April 26, 2018 How to Use LinkedIn That Will Help You Build Your Business Lately, there’s been a resurgence of interest in LinkedIn. Maybe because that other social media platform (that one based in Menlo Park) has been scaring off a lot of people. Vanity Metrics … Continue reading How to Use LinkedIn That Will Help You Build Your Business
Jaime Nacach — April 25, 2018 Follow @bloominari — April 25, 2018 Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its … Continue reading How Mobile Marketing Can Help Small Businesses [Infographic]
Christopher Jan Benitez — April 23, 2018 Follow @christopherjanb — April 23, 2018 geralt / Pixabay As crazy as it sounds, accidental entrepreneurs initially didn’t dream of becoming entrepreneurs. Because they followed their passion, they were able to earn lots of money from it. Nothing was premeditated – success just happened. Accidental entrepreneurs may seem … Continue reading Accidental Entrepreneurs to Help Inspire Your Startup Journey
Susan Friesen — April 23, 2018 Follow @eVisionMedia — April 23, 2018 4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are … Continue reading How Cross-Selling Can Help Your Business
Peter Daisyme — April 20, 2018 — April 20, 2018 Cities, though public entities “owned” by their governments and residents, are dependent upon private businesses. The success of the private sector — and the improvements fueled by businesses — makes many other aspects of community life appealing. This includes everything from enhancing 5G connectivity to … Continue reading 3 Ways Business Leaders Can Help with Boosting Local Economies
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR. Randy Apuzzo on April 16, 2018 The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about … Continue reading How GDPR may help drive blockchain usage for content
Paul Keijzer — April 13, 2018 Follow @Paul_Keijzer — April 13, 2018 mohamed_hassan / Pixabay Imagine a world where you won’t have to tell your employees that they are “under performing” or simply “meeting expectations” during a performance review meeting. Here lies an HR challenge that has left many employees disheartened. Instead, if you were … Continue reading How Gamification Can Help You Solve The HR Challenge
