By Audrey Carleton—Nexus Media News November 11, 2022 This article originally appeared in Nexus Media News and was made possible by a grant from the Open Society Foundations. Extreme heat—a phenomenon that is increasing in severity and frequency as the planet warms—is the deadliest weather-related disaster, killing more than 5,600 people each year, … Continue reading Intense heat is responsible for 170,000 work-related injuries each year. Do employers care?
By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
By Michael Grothaus August 23, 2022 Not too long ago, Zoom was the pandemic darling. In January 2020, the stock sat around $76 per share, but by peak-pandemic–September of the same year–Zoom stock (ticker: ZM) surged to over $470 per share. Talk about amazing returns. But almost two years later, Zoom stock … Continue reading Zoom stock price: ZM shares crash as return-to-office fights heat up
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
by John W Hayes June 20, 2016 Follow @john_w_hayesJune 20, 2016 The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front … Continue reading Heat Up Your Summer Season with Email Marketing
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data. Daniel Gilbert on November 20, 2015 Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the … Continue reading See Hour-by-Hour Trends In AdWords With Heat Maps
Jonathan BrightApril 21, 2015 Ahhhh, the Google algorithm update. From my perspective as a journalist these are always a bit like the culinary run-up to Christmas. Every industry commentator with something to say about your website and brand strategy assumes the role of TV chef, each with a hot new SEO recipe to get you … Continue reading Don’t Worry About ‘Mobilegeddon’, You Can Stand the Heat
Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
