ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads. By Constantine von Hoffman Published on August 4, 2026 OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of … Continue reading OpenAI ad experiment could change what happens after the click
July 05, 2026 The World Cup added $1 billion in security systems. What happens after the games end? BY The Conversation The 2026 FIFA World Cup is the largest sporting event in history. It’s also the most surveilled World Cup ever. If you’re visiting or traveling around host cities, then you and your face, behavior, movement, … Continue reading The World Cup added $1 billion in security systems. What happens after the games end?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact. By Moni Oloyede Published on June 25, 2026 The way you’ve used martech tools for years is being replaced. For the past decade, MOps made software useful. CRMs stored data but couldn’t act on it. Marketing automation platforms … Continue reading When AI runs the workflows, what happens to MOps?
Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. By Mike Pastore Published on June 2, 2026 Salesforce made its name in the CRM space. Despite its moves into data and AI and rumors that it would change its name to Agentforce, Salesforce still trades under … Continue reading What happens to Marketing Cloud as the data layer takes charge at Salesforce?
May 25, 2026 How to spot burnout before it happens BY Corrie LoGiudice Burnout is getting all the attention right now—but it’s not where the problem starts. By the time a leader is burned out, the breakdown in performance, communication, and capacity is already underway. Organizations aren’t preventing the issue; they’re reacting to it after the … Continue reading How to spot burnout before it happens
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach. By Jeanne Jennings Published on April 13, 2026 I once worked with an organization where the editorial team ruled the roost — and I do mean they ruled. This was a publishing company, … Continue reading What happens when sales drives your content
March 17, 2026 What happens to middle management when AI flattens your organization? BY Nik Kinley It’s being called the Great Flattening: a global wave of layoffs triggered by the adoption of AI that is primarily hitting middle management. Amazon is currently leading this managerial reset, aggressively streamlining its corporate structure to reduce bureaucracy and speed … Continue reading What happens to middle management when AI flattens your organization?
Still fighting for clicks in a zero-click world? We see you. Here’s how to unify SEO and GEO to ensure your expertise is what your buyers hear. By Tanya Thorson February 2, 2026 Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon … Continue reading The new buyer decision cycle happens across SEO and GEO
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead. James Allen on December 1, 2025 ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, … Continue reading What happens when no one clicks anymore
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025 AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing
